Twin Light Entertainment China Europe Consulting
Twin light helps to create and carry out strategies for European entertainment companies to enter and develop in the Chinese market. We also help Chinese companies to find partners and develop internationally.
We have a strong network throughout China and our team has experience doing business in many areas of the entertainment industry and helping companies get a solid foothold and develop in this market effectively.
The company is based in Ireland and we work closely with our China Strategy Partner, Haikun Animation Marketing and Planning, based in Guangzhou, China.
Services
As we have a broad range of experience and contacts throughout the entertainment industry in China, as well as experience bridging cultural gaps and avoiding pitfalls in China, we can provide advice and help as is needed in various cases. The following are some examples of services we can provide:
01.
Assessment of a project for the Chinese market
We assess a project or IP and provide reasons why it is or isn’t suitable for the Chinese market and give suggestions if any changes would make it more suitable. If the project is suitable, we provide general strategic directions that it could take with options for longer or shorter term routes, that would offer different scales of potential return.
02.
Overall China market strategy
We help to create an overall, three to five year strategy for the development of a project in the Chinese market to grow the brand/ project to its’ full potential with maximum return and longevity. It would cover all aspects, including costs and projected returns.
03.
Assistance with and advice on long term strategy
We can assist with and/ or advise on carrying out a long term China strategy. We can help to avoid pitfalls, bridge cultural differences and assist all sides with understanding different systems and ways of operating. Along with our Chinese partners can also represent suitable companies in China to find opportunities and build fruitful partnerships through our strong network, experience and knowledge.
04.
Financing
We find the most suitable partners/ investors for a project and give strategic advice on the best kind of partner/ investor to choose in China.
05.
Representation at Industry Fairs
Our team can represent companies/ projects at industry fairs in China. This allows potential partners such as broadcasters, licencees, performance companies, game companies, VOD companies, etc. to get interested in the projects and allows you to make the best deals possible directly with companies in China. Our team can offer help and advice, assist with communication and also help to ensure that such partnerships go smoothly and provide maximum long term returns.